Company:
Home & Heritage
Medium:
Adobe Illustrator
Background:
In the midst of the Covid pandemic and my senior year, I took on my first freelance project, creating a logo and branding for Home & Heritage—a non-profit nurturing adopted kids on their heritage.
With this being my first logo design for a client, I recognized the need for thorough research and exploration. I immersed myself in drafting numerous concepts, aiming to grasp how these elements coalesce into a cohesive visual identity.
To bridge my knowledge gap, I engaged in extensive discussions with the client to understand their objectives, goals, and desired incorporations. Given the organization’s focus on connecting with heritage and roots, I crafted a logo that authentically reflected these ideals. Additionally, I selected a font that complemented the organization’s name.
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